Just a short distance from the city’s scenic seafront, the National Museum of Jewelry stands as a glittering testament to Morocco’s cultural wealth, preserving and showcasing some of the nation’s most treasured adornments.
Also known as the National Finery Museum, the institution houses an extensive collection of traditional jewelry from across the country. Visitors can explore a diverse range of pieces, from Amazigh silverwork to opulent urban creations and symbolic Saharan designs, each reflecting Morocco’s rich and varied heritage.
“This is truly beautiful,” remarked one visitor, who attended with his daughter. “It’s important for us to know our traditions and those of our ancestors. That’s why I brought my daughter, so she can discover the cultural treasures and artistic legacy our forefathers left behind.”
Founded in 1915 within historic pavilions built during the reign of Sultan Moulay Ismail in the late 17th and early 18th centuries, the museum underwent a two-year restoration from 2020 to 2022 before reopening in 2023.
Beyond its artistic appeal, the museum serves as a cultural archive, exploring the role of jewelry in Moroccan traditions, from weddings and religious events to festive celebrations. It functions as an educational and interactive hub, inviting visitors of all ages to engage with and appreciate the country’s intangible cultural heritage.
Through its displays, the National Museum of Jewelry continues to safeguard Morocco’s timeless artistry, ensuring the brilliance of its traditions shines for generations to come.
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