Morocco is bracing for a bustling tourist season this autumn after recording a historic surge in visitor arrivals. The North African nation welcomed 15 million tourists by the end of September, marking a 14% increase compared to the same period last year, according to data released by the Ministry of Tourism.
Tourism experts predict the momentum will continue in the coming weeks as mild autumn weather draws travelers eager to explore Morocco’s blend of vibrant cities, scenic mountains, and desert landscapes.
“This period is considered one of the most important tourist seasons in Morocco,” said Abdellah Ansikene, manager of Riad Aicha in Marrakech, adding that the seven-room traditional guesthouse is already “fully booked.”
Marrakech, home to over 1,500 traditional riads, remains the beating heart of Morocco’s tourism industry, accounting for more than 35% of total national activity and averaging nearly 10 million overnight stays annually. These riads, often nestled within the city’s historic districts, have become a key economic driver supporting artisans, hospitality workers, and local traders.
Visitors continue to praise the city’s hospitality and cultural charm. “Everyone’s really friendly, it feels really safe and the food is amazing. We’re really lucky to be here,” said tourist Christina Boon.
However, the city’s rapid growth has raised questions about whether its infrastructure can keep pace with the influx. “Morocco in general, and Marrakech in particular, have started developing infrastructure that caters to new segments of tourists seeking upscale experiences,” noted tourism expert Zoubir Bouhoute, pointing to the rise of luxury hotels and fine dining venues targeting high-income travelers.
In a related move, the Ministry of Tourism this week unveiled a $75 million plan to boost tourism in Ouarzazate, the historic gateway to the Sahara Desert. The initiative aims to expand the region’s hospitality capacity and promote it as a year-round destination for adventure and eco-tourism.
As autumn unfolds, Morocco appears poised to strengthen its position as one of Africa’s leading travel destinations, blending heritage, modern luxury, and natural beauty into a thriving tourism success story.
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