Rome has begun enforcing a new crowd-control measure at the Trevi Fountain, introducing timed ticket access in an effort to manage congestion around one of the world’s most visited landmarks and raise funds for its long-term maintenance.
The policy primarily targets tourists seeking close-up, unobstructed photos in front of the Baroque masterpiece, made globally famous by Federico Fellini’s film La Dolce Vita. Early footage following the rollout showed noticeably smaller crowds, with visitors posing and taking pictures without being pressed by large throngs of people.
City authorities say access near the fountain will now be regulated through timed-entry tickets, a system expected to generate several million euros annually. Officials say the revenue will be channeled into conservation work and general upkeep of the monument, which faces constant wear from heavy foot traffic.
As part of the initiative, the city also plans to use proceeds to offer free admission to 12 museums and archaeological sites for Rome residents, a move aimed at expanding cultural access for locals.
Tourists who do not purchase tickets will still be able to view the fountain from designated areas further back, ensuring public visibility while easing pressure on the immediate surroundings.
The Trevi Fountain draws an estimated 10 million visitors each year and already raises substantial funds through the long-standing tradition of coin throwing. All coins collected from the fountain are donated to Caritas Roma, a Catholic charity supporting social welfare programs.
Officials describe the new system as a balance between preserving open access to a historic symbol and ensuring sustainable tourism in a city grappling with record visitor numbers.
