{"id":2570,"date":"2021-07-20T11:00:43","date_gmt":"2021-07-20T11:00:43","guid":{"rendered":"https:\/\/amnewsworld.com\/?p=2570"},"modified":"2021-07-20T11:00:43","modified_gmt":"2021-07-20T11:00:43","slug":"sarkodie-nutmeg-adidas-representative-in-ghana-partner-to-drive-africas-creative-economy","status":"publish","type":"post","link":"https:\/\/www.amnewsworld.com\/fi\/sarkodie-nutmeg-adidas-representative-in-ghana-partner-to-drive-africas-creative-economy\/","title":{"rendered":"Sarkodie &#038; Nutmeg (Adidas Representative In Ghana) Partner To Drive Africa\u2019s Creative Economy"},"content":{"rendered":"<p>Ghana\u2019s leading entertainer and entrepreneur Michael Owusu Addo, popularly known as Sarkodie, and Adidas have announced a unique partnership that will see both parties collaborate to drive Africas\u2019 Creative Economy.<\/p>\n<p>Kicking off the relationship is Nutmegs\u2019 (Adidas representative in Ghana) partnership on the Exclusive Listening Session of Sarkodie\u2019s upcoming album \u2018No Pressure\u2019.<\/p>\n<div class=\"td-a-rec td-a-rec-id-content_inlineright  tdi_2 td_block_template_5\"><\/div>\n<p>This initiative to drive Africa\u2019s Creative Economy by Sarkodie, is a follow up to the very successful Writing Camp organised last year, which gave a platform to emerging creative artistes to curate and share their creativity in writing.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-387771 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img decoding=\"async\" class=\"alignnone wp-image-387772 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img decoding=\"async\" class=\"alignnone wp-image-387773 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-2048x1366.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-387774 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-387775 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/><\/p>\n<p>The partnership also ties into Nutmeg\u2019s Creators Program, where together with inspiring celebrity talent in music, sports and fashion, creators are urged to make a statement and leave their mark.<\/p>\n<p>The innovation is a celebration of the brand\u2019s global\u00a0member\u00a0community\u00a0and an opportunity to bring people together through its curated program of digital experiences.<\/p>\n<div class=\"google-auto-placed ap_container\"><\/div>\n<p>Ghana\u2019s leading entertainer and entrepreneur Michael Owusu Addo, popularly known as Sarkodie, and Adidas have announced a unique partnership that will see both parties collaborate to drive Africas\u2019 Creative Economy.<\/p>\n<p>Kicking off the relationship is Nutmegs\u2019 (Adidas representative in Ghana) partnership on the Exclusive Listening Session of Sarkodie\u2019s upcoming album \u2018No Pressure\u2019.<\/p>\n<div class=\"google-auto-placed ap_container\"><ins class=\"adsbygoogle adsbygoogle-noablate\" data-ad-format=\"auto\" data-ad-client=\"ca-pub-8731784857660975\" data-adsbygoogle-status=\"done\" data-ad-status=\"filled\"><ins id=\"aswift_2_expand\" tabindex=\"0\" title=\"Advertisement\" aria-label=\"Advertisement\"><ins id=\"aswift_2_anchor\"><iframe id=\"aswift_2\" src=\"https:\/\/googleads.g.doubleclick.net\/pagead\/ads?client=ca-pub-8731784857660975&amp;output=html&amp;h=280&amp;adk=1852316189&amp;adf=445744154&amp;pi=t.aa~a.86673156~i.6~rp.4&amp;w=696&amp;fwrn=4&amp;fwrnh=100&amp;lmt=1626778540&amp;num_ads=1&amp;rafmt=1&amp;armr=3&amp;sem=mc&amp;pwprc=7938084553&amp;tp=site_kit&amp;psa=1&amp;ad_type=text_image&amp;format=696x280&amp;url=https%3A%2F%2Fstarrfm.com.gh%2F2021%2F07%2Fsarkodie-nutmeg-adidas-representative-in-ghana-partner-to-drive-africas-creative-economy%2F&amp;flash=0&amp;fwr=0&amp;pra=3&amp;rh=174&amp;rw=696&amp;rpe=1&amp;resp_fmts=3&amp;wgl=1&amp;fa=27&amp;dt=1626778538423&amp;bpp=11&amp;bdt=1779&amp;idt=1945&amp;shv=r20210712&amp;ptt=9&amp;saldr=aa&amp;abxe=1&amp;cookie=ID%3Dd1aa0f3b1ec5efed-2211d2416ac900af%3AT%3D1625969533%3ART%3D1625969533%3AS%3DALNI_MY6T29mVWmgHkY26iDOG4-welORtQ&amp;prev_fmts=0x0&amp;nras=2&amp;correlator=4476312035490&amp;frm=20&amp;pv=1&amp;ga_vid=1790891560.1625969526&amp;ga_sid=1626778540&amp;ga_hid=118663546&amp;ga_fc=0&amp;u_tz=0&amp;u_his=6&amp;u_java=0&amp;u_h=768&amp;u_w=1366&amp;u_ah=768&amp;u_aw=1366&amp;u_cd=24&amp;u_nplug=0&amp;u_nmime=0&amp;adx=143&amp;ady=1449&amp;biw=1354&amp;bih=669&amp;scr_x=0&amp;scr_y=0&amp;eid=42530672%2C20211866&amp;oid=3&amp;pvsid=3118789981584723&amp;pem=36&amp;ref=https%3A%2F%2Fstarrfm.com.gh%2Fcategory%2Fbusiness%2F&amp;eae=0&amp;fc=1408&amp;brdim=0%2C0%2C0%2C0%2C1366%2C0%2C1366%2C743%2C1366%2C669&amp;vis=1&amp;rsz=%7C%7Cs%7C&amp;abl=NS&amp;fu=128&amp;bc=31&amp;ifi=3&amp;uci=a!3&amp;btvi=1&amp;fsb=1&amp;xpc=50nh4PCKZk&amp;p=https%3A\/\/starrfm.com.gh&amp;dtd=2373\" name=\"aswift_2\" width=\"696\" height=\"280\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-forms allow-popups allow-popups-to-escape-sandbox allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allowfullscreen=\"allowfullscreen\" data-google-container-id=\"a!3\" data-load-complete=\"true\" data-google-query-id=\"CNWNwKi-8fECFZBT0wodOikPPA\" data-mce-fragment=\"1\"><\/iframe><\/ins><\/ins><\/ins><\/div>\n<div class=\"td-a-rec td-a-rec-id-content_inlineright  tdi_2 td_block_template_5\"><\/div>\n<p>This initiative to drive Africa\u2019s Creative Economy by Sarkodie, is a follow up to the very successful Writing Camp organised last year, which gave a platform to emerging creative artistes to curate and share their creativity in writing.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-387771 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5386-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img decoding=\"async\" class=\"alignnone wp-image-387772 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5405-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img decoding=\"async\" class=\"alignnone wp-image-387773 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-2048x1366.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5615-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-387774 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5626-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-387775 size-large\" src=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1024x683.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1024x683.jpg 1024w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-300x200.jpg 300w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-768x512.jpg 768w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1536x1024.jpg 1536w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-2048x1365.jpg 2048w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-696x464.jpg 696w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1068x712.jpg 1068w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-1920x1280.jpg 1920w, https:\/\/starrfm.com.gh\/wp-content\/uploads\/2021\/07\/ARA_5627-630x420.jpg 630w\" alt=\"\" width=\"696\" height=\"464\" \/><\/p>\n<p>The partnership also ties into Nutmeg\u2019s Creators Programme, where together with inspiring celebrity talent in music, sports and fashion, creators are urged to make a statement and leave their mark.<\/p>\n<p>The innovation is a celebration of the brand\u2019s global\u00a0member\u00a0community\u00a0and an opportunity to bring people together through its curated program of digital experiences.<\/p>\n<div class=\"google-auto-placed ap_container\"><\/div>\n<p>The No Pressure Album is a result of months of work and embodies the quality that has come to be associated with the Sarkodie brand.<\/p>\n<p>This partnership is being curated by Eagle Plug Entertainment, a modern entertainment company providing world class solutions for the African entertainment ecosystem.<\/p>\n<p>This partnership is being curated by Eagle Plug Entertainment, a modern entertainment company providing world class solutions for the African entertainment ecosystem.<\/p>\n<p><em><strong>AMN\/News Agencies.<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ghana\u2019s leading entertainer and entrepreneur Michael Owusu Addo, popularly known as Sarkodie, and Adidas have announced a unique partnership that will see both parties collaborate to drive Africas\u2019 Creative Economy. Kicking off the relationship is Nutmegs\u2019 (Adidas representative in Ghana) partnership on the Exclusive Listening Session of Sarkodie\u2019s upcoming album \u2018No Pressure\u2019. This initiative to<\/p>","protected":false},"author":1,"featured_media":2571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_1160854738579181570_1160854738579181570":"","facebook_3558452337540614_100649324928663":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24,19,16],"tags":[],"class_list":{"0":"post-2570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-africa","8":"category-entertainment","9":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarkodie &amp; 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